Home » Lifestyle » Tech News » LINE sees big growth and bigger treats

LINE sees big growth and bigger treats

LINE’s fun and quirky characters, Moon, Cony, Brown and James

LINE Corporation, owners and operators of the free calling and messaging app LINE, recently held its annual conference event, “Hello, Friends in Tokyo 2013,” at MAIHAMA Amphitheater (Urayasu City, Chiba Prefecture).

During the conference, which is now on its second year, it was announced that LINE has achieved 230 million registered users worldwide, representing a 460% growth over the last year. The number of messages sent daily through LINE has also increased by 440% from the previous year and surpassed 7 billion.

In the Philippines, LINE was launched early in 2013 with instant warm reception by the tech savvy Filipinos. LINE’s Filipino user base grew exponentially when it launched its newest and first localized television commercial, starring young celebrities Matteo Guidicelli and Jessy Mendiola. Both brand new ambassadors are active through their Official Accounts and also have their own personalized stickers. Other local Official Accounts include one for rapper Abra as well as accounts for companies such as MCA Music and Ivory Music.

LINE’s latest usage statistics, progress of its global expansion efforts, future strategies and upcoming services and features were also unveiled at the conference. (Carl Rogel Inocentes)