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Toshiba announces new TV strategy with introduction of “Pro Theatre”


Toshiba Corporation showcased a new line-up of LED TVs, the Toshiba “Pro Theatre” designed to provide viewers with a truly exciting viewing experience and its new TV strategy for driving growth in ASEAN and underlined its commitment to the fast growing region, August 29 in Singapore.

Toshiba positions growth in the ASEAN economies as the cornerstone of its strategy. “The core value of TVs is how we can maximize the excitement that viewers get from the large screen. That’s ‘the entertainment power of TV,’” said Shigenori Tokumitsu, President of Digital Products & Services Company, an in-house company of Toshiba Corporation.

“Movies give us our most immersive viewing experiences because viewers can feel the passions and thoughts thatthe writer, director and film crew make a stunning reality. We want to do the same with the ‘Pro Theatre’ TVs.

Using our superb image processing technologies, we want to offer them as the ‘Best TVs for Watching Movies’”.

L9300 series- Flagship TVs
Featuring four times the resolution of today’s 1080p full HD TVs, the L9300 series delivers the ultimate viewing experience for movies and TV shows. Powered by Toshiba’s proprietary CEVO 4K and equipped with a Quad core CPU, the L9300 series delivers the highest quality Ultra HD image processing, including “Resolution Restoration” to restore clean, near Ultra HD image quality from less than 4K content and “Surface Brilliance Enhancement” that brings images to life like never before.

With over eight million pixels on an Ultra HD display, the L9300 series allows viewers to sit closer to the screen than with a standard HD TV set without being distracted by the pixel structure. Not only that, Toshiba’s advanced image processing technologies enable viewers to enjoy pin-sharp images and read small text easily. With this flagship series, Toshiba expects to establish a strong presence in ASEAN’s high-end TV market.

The L9300 series, available in 58- and 84-inch models, is scheduled to ship in the fourth quarter of 2013.