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Globe Business bolsters role in global IT, outsourcing sectors as it powers the IOS 2013

Globe Business EVP of Int’l and Business Markets Gil Genio (second from right) shared expert insights during the IOS 2013 President’s Panel.

Globe Business made its presence felt as a dominant force in the worldwide IT and business process management arena during the recently-staged 5th International Outsourcing Summit by the Information Technology and Business Process Association of the Philippines (IBPAP).

Held recently at the prestigious Makati Shangri-La with the theme “Unlocking Possibilities, Creating New Vistas,” the ICT arm of Globe Telecom was represented in full force by its top officials and key executives at this year’s foremost gathering of leaders, analysts and industry experts in the field of IT and outsourcing in the Philippines and abroad, where Globe Business was once again a Platinum Sponsor and Co-Presenter.

Providing thought leadership dimension in the two-day summit, Executive Vice President of International and Business Markets, and Corporate Strategy and Business Development Gil Genio was among a powerhouse circle of reactors during the President’s Panel.

They discoursed the topic of “SMAC Stacks: Revolutionizing the Enterprise IT Model” presented by country manager of Google Enterprise for the Philippines & Thailand Johan Hellstam Segergren.

According to the IOS, the SMAC stands for a “stack” where the potential of social, mobile, analytics and cloud technologies to enterprises are harnessed to increase productivity, effect interoperability and yield business intelligence to achieve maximum business value.

Genio shared industry-based perspectives as well as initiatives of Globe, describing how the company has made significant strides and investments in digital infrastructures for SMAC. He noted that “in the Philippines, social media is driving adoption of mobile internet, with the country a high seventh worldwide in internet usage in 2012.

“Despite online penetration being just at 35%, 9 out of 10 Filipinos use the internet solely for social media, particularly for the popular online sharing site Facebook,” he said.

According to the Globe senior executive, the company is aggressively supporting the adoption of Android and iOS platforms using devices which propel heavy mobile data consumption.

He noted that consumer use of internet is driving much of this activity with a 67 percent year-on-year growth courtesy of social media.