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Kings seek balance

While they continue to hold a sway on the PBA masses, the Barangay Ginebra San Miguel Kings hope to find a balance between their immense popularity and their ability to win a championship.

It has been eight years since the Kings held aloft a championship trophy and the entry of two-time Grand Slam champion coach Tim Cone should provide that stability.

Cone, who won 13 titles with the Alaska Aces and four more with the Purefoods franchise, took over from Frankie Lim during the off-season and has kicked off team practice with the end motive of making his famed triangle offense work with the traditionally run-and-gun Kings.

Longtime followers have been lining up to embrace the latest Ginebra edition in the hopes of quenching finally their championship thirst.

“We share the long and glorious history when it comes to generations of fans who love and remain loyal to Ginebra,” both the team and the brand,” said Barnaby Chong, a Ginebra diehard and general manager of World Balance International, Inc, now the official outfitter of the perennial crowd favorites.

“For a brand that’s succeeded against the influx of competitors and cheap knock-offs for so long, this partnership comes at the perfect time as we’ve always shared Barangay Ginebra San Miguel’s never-say-die attitude,” said Chong.

SMC sports director and Ginebra team manager Alfrancis Chua has expressed elation at the partnership, saying “we are very appreciative for their all-out support to the team.”

“We are happy to announce our partnership with World Balance as our official outfitter for the upcoming PBA season,” said