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AlDub popularity: Better seen, felt than explained


RIGHT TIME – How does one explain the record-breaking and mind-boggling popularity of AlDub? They filled up to the rafters the 55,000-seater Philippine Arena and elicited more than 39 million tweets. Both of which are world-breakers, mind-boggling indeed.

AlDub, of course, refers to the loveteam of Alden Richards and Yaya Dub (Maine Mendoza), the top attraction of the GMA noontime show “Eat Bulaga,” which marked its 36th year last Saturday.

Can’t really explain the phenomenal popularity of “Eat Bulaga’s” so called “kalye serye,” where Alden and Yaya Dub were always so near yet so far. Thanks (no thanks) to Lola Nidora who found ways to separate them, to the frustration (more delight, really) of millions of fans.

But last Saturday they were at long last together – hugging, kissing, crying, laughing, dancing. Lola Nidora (played by Wally Bayola) gave the “Tamang Panahon” blessings. The right time has come.

All proceeds from the event will go to beneficiary schools.

BETTER THAN – But back to the question: How does one explain the AlDub popularity?

Many experts have tried to explain its popularity, backed by scholarly research and references. But the fact is it’s better felt and seen than explained.

As we (movie writers invited to witness the event) experienced. Fans gathered at the Philippine Arena laughed, clapped, screamed, cried, waved (“pabebe” style) every time Alden and Yaya dub appeared onstage and onscreen.

Never before in recent years have we seen such fan passion and devotion.

Which augurs well for the Vic Sotto-Ai-Ai de las Alas Metro Manila Film Festival entry, where Alden and Yaya Dub have special roles. Next year, expect the “kalye serye” to be the solo starrer of Alden and Yaya Dub.

By the way, Yaya Dub comes from a well-off family in Bulacan.

“And a pleasure to work with,” director Joey Reyes is quick to add, saying the same for Alden. Joey’s directing the filmfest entry.

THANKS, MANY THANKS – Thanks and many thanks to Malou Choa-Fagar for the invitation, coursed through colleague Allan Diones. Malou is senior vice president of TAPE, producer of “Eat Bulaga.”

Everything went smoothly, from departure at 8 a.m. to arrival – and after the more than three-hour show – at 4 p.m. to the designated place: Imperial Palace Hotel in QC. What a most pleasant day.

Most of us were first-timers at the Philippine Arena in nearby Bocaue, Bulacan and were impressed by the place, well kept and with comfortable amenities. Best of all, the staff was friendly and helpful.

The Iglesia ni Cristo can be truly proud of Philippine Arena.