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MTRCB to launch new infomercial

The Movie and Television Review and Classification Board (MTRCB) will launch its new infomercial for the year 2016 and hold a Memorandum of Understanding (MOU) signing with theater operators and TV networks on April 6 at 3:00 P.M., at the Cinema 1 of TriNoma Mall.

The launch will be attended by Chairperson Eugenio “Toto” Villareal, Board Members and Co-Chairpersons of the Committee on Infomercial Bibeth Orteza and Manet Dayrit. Also attending the said launch are director Carlitos Siguion-Reyna, actors Raymart Santiago and Mon Confiado, and writer Erlito “Lilit” Reyes who will engage in a discussion with the guests in making the infomercial.

The infomercial aims to empower and encourage parents to exercise greater vigilance in guiding their children on the materials they are exposed to.

Another highlight of the launch is the strengthening of MTRCB’s partnership with theater operators and TV networks to ensure their support and cooperation in exhibiting the infomercial in their respective medium.