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ABS-CBN executive adviser to the chairman, chief content officer, and ABS-CBN University President Charo Santos-Concio was honored with the Rotary Peace Award for 2016 by the Rotary Club of Makati on Monday (April 4), in a ceremony held at the Ayala Museum, Makati City.
In accepting the award, Charo said ABS-CBN tries to make a positive influence to the lives of their viewers through their shows and programs and how media can be a channel of peace in society.
“We try to motivate people to realize their potential and find their passion so that they can become the best that they can be, and in turn do something not just for themselves but also for the greater good,” she said.
Charo joins the list of Rotary Peace Awardees like former President Fidel V. Ramos (2000) the late Jaime Cardinal Sin (2001), among others.
The annual Rotary Peace Award was instituted by the Makati Rotary Clubs led by the Rotary Club of Makati San Lorenzo in 1999 to give recognition to persons who embody Rotary’s ideals of peace, fellowship, and world understanding.
The Rotary praised Charo for her “achievements as a global media leader” that has inspired the group to recognize media as a “powerful and influential tool for peace building.” She is the first media executive to be conferred with the distinct honor.
In 2014, Charo bagged three international honors for her outstanding leadership and accomplishments as the president and CEO of ABS-CBN. She won the Gold Stevie Award in the Female Executive of the Year in Asia, Australia, or New Zealand category at the prestigious Stevie Awards for Women in Business; the Gold Stevie Award for the Woman of the Year category for all Asia-Pacific nations (except Australia and South Korea) at the 2014 Asia-Pacific Stevie Awards; and was named Asian Media Woman of the Year by Content Asia, a premier information resource that covers the entertainment media industry across Asia-Pacific region.