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‘The Voice Kids’ Season 3 premiere is most watched weekend program

VIEWERS nationwide tuned in to the return of the top singing competition in the country, “The Voice Kids,” as the debut of its third season on ABS-CBN scored whopping national TV ratings last weekend and even placed atop the list of the most watched programs nationwide.

Based on data from Kantar Media, it garnered a national TV rating of 35.6% last Saturday, or almost double than that of its rival program on GMA, “Pepito Manaloto,” which only got 17.9%. Last Sunday, “The Voice Kids” also registered 36.6%, a solid 22-point lead over “Ismol Family’s” 14.1%.

The program also generated buzz online, as netizens went on Twitter to post their thoughts about the blind auditions.

The top-rating singing competition is off to an exciting start as coaches Lea Salonga, Bamboo, and Sharon Cuneta exchanged sharp remarks as they tried to recruit artists on their respective teams.

“The Voice Kids” airs every Saturday, 7:15 p.m. and Sunday, 7 p.m. on ABS-CBN or ABS-CBN HD (SkyCablech 167).

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