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TNT embraces ‘Tropa Thing’ with new ambassadors

TNT, the country’s largest prepaid mainstream mobile brand under Smart Communications, is celebrating its growing number of subscribers with a refreshed brand by donning a younger app-inspired look and by welcoming a new set of ambassadors into its fold – the TNT Tropa.

Composed of April, Brent, Kelly, Ian, and Renzo, the TNT Tropa represents the classic Pinoy barkada with different personalities and quirks – but just blend effortlessly.

Through a series of engaging videos, the TNT Tropa is set to show how young Pinoys can make their bonding more enjoyable with TNT at the center of their connections.

Poised to grow even bigger
“With the country’s largest tropa of over 30 million subscribers, TNT is poised to grow even bigger with a refreshed brand that appeals and relates to the youth, the largest chunk of our population today,” said Smart Wireless Consumer Operations Head Kat Luna-Abelarde.

The brand is reinforcing its new message with “It’s a Tropa Thing,” a catchy song written and performed by award-winning duo Thyro and Yumi along with hit Pinoy rapper Quest.

‘It’s a Tropa Thing!’
“You know how every tropa speaks its own language, sports its own character and has its own standing jokes? – It’s a Tropa Thing! TNT embodies all these things that make the tropa click, embracing its role as the glue that binds every tropa together,” said Miriam Choa, TNT Brand Head.

To stay updated with TNT’s offers and treats that suit every tropa, follow the TNT Tropa on TNT official accounts on Facebook (www.facebook.com/TalkNText) and Twitter (@TalkNText).