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Live via streaming for race

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The Cobra Energy Drink Ironman 70.3 Asia Pacific Championships presented by Ford will be aired live via streaming when it is held Aug. 7 in Cebu City, marking the first time that such webcast of a premier triathlon will be done in the country.

The organizing Sunrise Events, Inc. said the live broadcast of the event over the internet using the streaming media technology will give triathlon fans and enthusiasts outside of Cebu the rare chance to get to feel the action in the keenly-awaited swim-bike-run featuring some of the world’s top triathletes.

SEI is targeting 2 million viewership worldwide. For live streaming, courtesy of Globe Telecom, log on to www.ironman.com.

Close to 3,000 triathletes from 43 countries, led by an elite roster of pros, will slug it out for top honors at Shangri-La Mactan Resort and Spa with titleholders Tim Reed and Caroline Steffen heading the cast in the men’s and ladies sides.

The Cobra Ironman 70.3 will also feature 2,869 equally determined competitors in the Filipino elite, CEOs, age groups and relay divisions.

Produced and organized by SEI and backed by Cobra Energy Drink as title sponsor, the tournament is putting up the biggest prize money ever at $75,000 and the highest points earned.