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ASEAN craftsmen urged to capture bigger market

Sen. Cynthia A. Villar has exhorted Association of Southeast Nations master craftsmen and the entire delegation to the ASEAN Masters Craft Designers Festival to join their efforts to further boost the great potential of their crafts in capturing a bigger chunk of the world market.

“As I said earlier, we have excellent craftsmanship and creativity going for us, that’s our biggest strength and competitive advantage,” said Villar in her speech during the recent opening of the event at the World Trade Center in Pasay City.

Villar emphasized that the “beautiful thing” about them in the ASEAN is that they have such diversity in their similarities. She cited the unique culture of each ASEAN member amid a shared identity or regional commonality.

“If we play that card properly, our crafts and designs will sell by their own merits, with our regional brand stamped on it,” said Villar.