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Samsung reveals Galaxy S8

A Samsung Galaxy S8+ smartphone is pictured at the introduction of the Galaxy S8 and S8+ smartphones during the Samsung Unpacked event in New York City

SEOUL/NEW YORK – (Reuters) – Samsung Electronics Co Ltd unveiled its Galaxy S8 flagship smartphone as it battles to regain the market leadership it lost to Apple Inc (AAPL.O) after the embarrassing withdrawal of the fire-prone Note 7s.

Boasting some of the largest wrap-around screens ever made, the long-awaited S8 is the South Korean technology company’s first new premium phone since its September recall of all Galaxy Note 7 smartphones equipped with fire-prone batteries. Samsung halted their sales in 10 markets, and the phones were banned from aircraft in the United States, denting a revival of the firm’s mobile business.

Two versions of the Galaxy S8, code-named Dream internally, were launched at a media event in New York on Wednesday, with 6.2-inch (15.75 cm) and 5.8-inch curved screens – the largest to date for Samsung’s premium smartphones. They will go on sale on April 21.

The S8 features Samsung’s new artificial intelligence service, Bixby, with functions including a voice-commanded assistant system similar to Apple’s Siri. There is also a new facial recognition application that lets users unlock their phones by looking at them.

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