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GMA NMI wins at Mob-Ex Awards in Singapore

GMA New Media Inc. (GMA NMI), a wholly owned subsidiary of GMA Network Inc., was announced the BRONZE winner in Best App – Community Service at the fifth edition of Mob-Ex Awards, held at Shangri- La Hotel Singapore.

The win is for the GMA News Online Eleksyon 2016 mobile application that GMA NMI developed in close collaboration with GMA News and Public Affairs. “We wanted to provide the public with news and information they can trust, in a manner that’s accessible to them,” said Marissa Flores, Senior Vice President, GMA News and Public Affairs. “It was all in the name of Serbisyong Totoo (genuine service) delivered to them at a crucial time in the country’s history.”

In a competitive media, the success of a broadcast/multi-media company rests on who publishes the election results first and accurately. GMA Network prides itself as having successfully published accurate poll results first across all media: from television, radio, and mobile devices through the website and social media platforms.

According to Google Analytics, mobile app screen views reached almost 9,000,000 during the month of the elections.

The number of users increased by 300% on election week (May 9-15) with 113,378 users, compared to the average weekly users from Jan-Apr 2016 of 27,823 users. Total screen views increased by 970% on election week (May 9-15) with 5,807,026 screen views, compared to the average weekly screen views from Jan-Apr 2016 of 541,002.

Mobile app ranking on the App Store rose from #13 to #2 ranking within 2 days. This proves that a lot of users turned to the GMA News Online Mobile App for invaluable information before, during and after the elections.

GMA News Online (www.gmanews.tv), in its maiden year, won several awards including Best Website in the 9th Philippine Web Awards in 2007 for the Media category. It also received the Special Citation for New Media Approaches given by the prestigious Rotary Club of Manila Journalism Awards in 2011.

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