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Globe Prepaid GoSAKTO digital campaign touted one of the country’s best

Globe Prepaid GoSAKTO digital campaign touted one of the country’s best

Globe Telecom’s Globe Prepaid GoSAKTO, the first prepaid service of its kind in the world, bagged a Silver Boomerang from this year’s Boomerang Awards organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP) for its marketing campaign that harnessed the power of online and social media.

Golden agers online

In 2009, local telco giant Bayan Telecommunications Inc. (Bayantel) launched the ‘Lola Techie’ campaign through a TVC showing 66-year-old Lola Techie Cruz teaching her grandson the wonders of the internet. Thanks to the ad’s humorous yet heartwarming take on ‘digital divide’, the TVC went viral, the campaign was awarded profusely both here and abroad and Lola Techie became an overnight celebrity.

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