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Pioneering another world-first offering all major global OTT players for free

Pioneering another world-first offering all major global OTT players for free

Globe Telecom becomes the first telecom company in the world to offer all major global over-the-top (OTT) messaging services for free as part of its core call and text bundle. Its unlimited call and text service will now include Viber with 200 million users around the world, Facebook Messenger with 60 million users, Kakao Talk with 90 million users, and major OTT players with over 650 users all for free.

Golden agers online

In 2009, local telco giant Bayan Telecommunications Inc. (Bayantel) launched the ‘Lola Techie’ campaign through a TVC showing 66-year-old Lola Techie Cruz teaching her grandson the wonders of the internet. Thanks to the ad’s humorous yet heartwarming take on ‘digital divide’, the TVC went viral, the campaign was awarded profusely both here and abroad and Lola Techie became an overnight celebrity.

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