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Kaspersky Lab Press Release: A Third of Consumers Willing to Ditch Their Friends for Their Smartphone [WATCH]

Kaspersky Lab Press Release: A Third of Consumers Willing to Ditch Their Friends for Their Smartphone [WATCH]

An experiment, which asked participants to rate various people and objects in their lives in order of importance, has discovered that 37.4 per cent of participants rate their smartphone as more, or equally, important as their close friends. The results of the experiment, which was conducted by the universities of Würzburg and Nottingham Trent, on behalf of Kaspersky Lab, show that smartphones are set to overtake friends in importance.