“Naku, Boss Ko!” has taken the spotlight on primetime television as the GMA News and Public Affairs’ political rom-com series dominated household ratings and online presence on its pilot week.
Topbilled by Kapuso love team Ruru Madrid and Gabbi Garcia or GabRu, “Naku, Boss Ko!” won against its rival show both in Mega Manila and NUTAM (National Urban Television Audience Measurement) ratings during its first airing last Monday, April 25.
Ratings provider Nielsen TV Audience Measurement reports that “Naku, Boss Ko!” registered an overnight household rating of 10.9 percent in Mega Manila and 8.5 percent in NUTAM. It beat ABS-CBN’s “Jane the Virgin” which had 7.2 percent and 8.2 percent in Mega Manila and NUTAM, respectively.
The eight-part political satire has also won the hearts of netizens, becoming the top trending topic on social media sites on its first airing night. During its pilot episode, the hashtags #NakuBossKoDay1 and #MeetCheAndJonG ruled Twitter.
One viewer, with Twitter handle @DON_REALTALK remarked: “Script for “Naku, Boss Ko!” as expected from Palanca Awardee writers, are [sic] WITTY and SMART!”
An original concept of GMA Public Affairs Program Manager Patty Gutierrez, Naku, Boss Ko!, is a timely series that exposes the absurdity and hypocrisy of some of the campaign strategies used by most politicians today to win voters.
“Naku, Boss Ko!” is directed by highly acclaimed director of “Ang Babae sa Septic Tank” Marlon Rivera. It is written by Palanca hall of famer Rody Vera and multi-awarded indie writer-director Zig Dulay.
It will air until May 5, Monday to Thursday, 10:15 p.m. on GMA Telebabad.