ABS-CBN Corporation bagged a total of 12 recognitions at the 14th Philippine Quill Awards, winning the most number of awards among media and entertainment organizations that participated in the prestigious honor program of the International Association of Business Communicators (IABC) Philippines.
The network’s “Pope, Thank You Sa Malasakit ” (POPETYSM) campaign for the 2015 Papal Visit to the Philippines received three Quill awards to lead Kapamilya winners. ABS-CBN’s initiatives for POPETYSM included a social media campaign that inspired and engaged the nation during Pope Francis’ visit.
The “Changing the Way you Look at TV with ABS-CBN TVPlus” campaign, meanwhile, was also honored for successfully launching the innovative “Mahiwagang Black Box” of ABS-CBN TVPlus, which lets audiences catch their favorite ABS-CBN programs on free TV.
Furthermore, the country’s leading media and entertainment company’s global subscription TV channel TFC, The Filipino Channel, was recognized for its exemplary efforts in its “Galing ng Filipino, Ipagpatuloy Mo” 20th anniversary campaign.