Sitio La Presa is the fictional strawberry farm that is home to Agnes, played by Liza Soberano and Xander, played by Enrique Gil in the Kapamilya teleserye “Forevermore.”
The actual name of the location is Sitio Pungayan located in Mt. Kabuyao, Tuba, Benguet – a place which has now become a popular tourist spot in Baguio City.
With its popularity, Sitio Pungayan has managed to create a whole tourism economy around the “La Presa” branding.
While the phenomenon resulted to a lot of job and business opportunities in the area, commercialization has also become a threat to the natural beauty of the place, endangering the water catchment area of Baguio.
ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI), the social responsibility arm of ABS-CBN Corporation, supports the community by holding green initiatives to preserve its beauty.
