ABS-CBN Corporation, the country’s leading media and entertainment company, bagged two Stevie Awards at the 2016 International Business Awards for its pioneering and game-changing digital terrestrial television product, ABS-CBN TVplus. ABS-CBN TVplus won a Silver International Stevie Award for Best in New Product – Media and Entertainment Category and a Bronze International Stevie Award for Best in Marketing Campaign.
The Stevie® Awards are the world’s premier business awards that honor the achievements and positive contributions of organizations and working professionals worldwide. ABS-CBN Corporation had previously won a Gold Stevie Award in the Company of the Year – Media and Entertainment category at the 2014 International Business Awards.
“We take pride in being the first-to-market digital TV service that provides Filipino families relevant experiences of inspiration and innovation in their daily lives, ”says Chinky Alcedo, head of ABS-CBN Digital Terrestrial Television.
ABS-CBN TVplus was commended for staying at the forefront of product innovation and marketing communication.
The award comes close on the heels of ABS-CBN TVplus’ win at the 2016 Asia Pacific Stevie Awards in May where the product that offers clear picture and crisp sound won a Bronze Stevie for Best in New Product Innovation and a Bronze Stevie for Best in Branded Development.
ABS-CBN TVplus is widely considered as the biggest innovation on Philippine TV for transforming the Filipinos’ TV viewing experience. It carries free-to-air channels such as ABS-CBN and ABS-CBN Sports +Action in full digital clarity and four premium channels including CineMo!, all-day movie channel, YeY!
ABS-CBN TVplus previously won an Anvil Award and a Philippine Quill Award.
ABS-CBN is the first network to offer the Digital TV service in the Philippines.
