Broadcast leader GMA Network, Inc. (GMA) continued to lead over competition in nationwide TV ratings, according to data from the industry’s trusted ratings service provider Nielsen TV Audience Measurement.
From March 1 to 31 (with March 26 to 31 based on overnight data), GMA maintained its advantage in National Urban Television Audience Measurement (NUTAM) with 41.7 percent people audience share; leading ABS-CBN’s 36.3 percent with 5.4 points.
GMA ruled across all day parts in NUTAM including the hotly contested primetime block. Primetime telefantasya series Encantadia remains to be the most watched program nationwide bagging the top spot. Also among the top five of the list are Kapuso programs Magpakailanman and Kapuso Mo, Jessica Soho.
Also included in the list of top programs nationwide were Destined to be Yours, Pepito Manaloto, 24 Oras, Hay Bahay, Meant to Be, Tsuperhero, Ika-6 na Utos, 24 Oras Weekend, Eat Bulaga, Sunday Pinasaya, Full House Tonight, and Case Solved.
The Kapuso Network also dominated competition in Urban Luzon, which accounts for 77 percent of the total urban TV household population in the country, with an average people audience share of 48.3 percent as against ABS-CBN’s 30.3 percent.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2016, Nielsen TV Audience Measurement increased its client pool to a total of 36 clients/subscribers which now include 12 local TV networks, 5 regional clients, 2 blocktimers, and 17 media agencies.
GMA subscribes to Nielsen along with other local networks TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; regional network Fox Networks Group; blocktimers CBN Asia and TAPE Inc.; and major advertising and media agencies such as Ebiquity-Faulkner, Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest.