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Home Lifestyle Tech News

Apple opens first store in Taiwan

Tempo Online by Tempo Online
July 4, 2017
in Tech News
0
FILE - In this Friday, Sept. 16, 2016, file photo, a customer sets up his new iPhone 7 Plus, right, as he switches from the iPhone 6 at the Apple Store on Michigan Avenue during the release of the Apple iPhone 7 and the latest Apple Watches, in Chicago. Apple is intensifying its legal battle with Qualcomm over the technology in iPhones and iPads as Apple seeks to void some of the chip maker’s patent claims and licensing agreements. Qualcomm has disputed Apple’s claims that Qualcomm is overcharging for patent-related license fees on iPhone and iPad sales. Apple says that a recent Supreme Court ruling strengthens its argument that Qualcomm cannot continue to demand royalties for patents after selling its cellular chips. (AP Photo/Kiichiro Sato, File)

Apple opened its first store in Taiwan on Saturday with more than a thousand shoppers flocking to the site located in the island’s landmark skyscraper and tallest building, Taipei 101.

The launch comes just weeks after the US tech giant unveiled a Singapore branch — its first in Southeast Asia — which it expects to be among the most popular Apple stores in the world.

“This is an incredibly important region for Apple,” the company said in a statement.

Excited fans in Taiwan thronged upon the new store with its iconic glass facade and more than 100 iPhones, iPads, Macs, Apple Watches and iPods laid out for customers to try.

They were greeted by cheering and applauding staff who chanted “welcome” and “Apple Taiwan”,

In a bid to tap into Taiwanese culture, the company also handed out red T-shirts with a Banyan Tree print inspired by artwork from local paper cutting expert Yang Shi-yi.

Near the store entrance a big-screen image of Yang’s work loomed over wooden chairs to replicate the traditional Taiwanese custom of meeting under a Banyan tree.

“It’s a pretty unique design for a store, and I like that they have a place like that for people to meet,” said 28-year-old American tourist Steve Burt, who queued for more than a day to be the first in line to enter the store.

Apple celebrated its 40th anniversary last year. Most of its earnings come from the iPhone, which faces increasingly tough competition in a saturated market.

Apple has almost 500 stores globally with more than a million visitors daily. Elsewhere in Asia it has stores in Hong Kong, China, Japan and Singapore. (Agence France-Presse)

Tags: appleApple storesApple TaiwanApple WatchesSingapore branchTaiwanese culture
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