THIS February, AXN kicks it up a notch with the premiere of its latest original series, “Adventure Your Way,” a weekly 30-minute crowd-sourced travel show that explores thrilling experiences in the Philippines.
For the first time, AXN has invited its passionate social media fans to help shape the itinerary of popular TV host Atom Araullo as he traverses the country with only his phone as a guide.
Atom starts his journey with a blank bucket list which rapidly becomes populated with a variety of suggestions and tips including skydiving, bungee jumping, and camping on a cliff ledge under the stars.
“Viewers today want to be an active participant in their content consumption so we’ve bridged the gap between TV and social media by putting AXN fans in direct control of Atom’s adventures. The fantastic response to ‘Adventure Your Way’ indicates that there is a real appetite for viewers to get involved, have a voice and then sit back and enjoy watching their ideas come to fruition on AXN,” said Armi Malaluan, Director & Business Head, AXN Networks Philippines. “We’re thrilled with the guidance Atom has received for ‘Adventure Your Way’ and hope that his journey inspires the AXN attitude of being bold, brave and living fearlessly amongst our viewers.”
AXN fans are encouraged to share their bucket lists by commenting on “Adventure Your Way’s” social media pages on Facebook, Instagram, and Twitter using #AdventureGoals, where they can also help Atom decide which road to take by watching out for his #TakeMeAnywhere posts.
In the premiere episode, Atom experiences his first adventure in Cebu and must decide whether to go river trekking or interbuilding ziplining. Find out how AXN fans decided for him by tuning in when “Adventure Your Way” premieres on Thursday at 8:30 p.m., first and exclusively on AXN.
“Adventure Your Way” is co-presented by Vivo Smart Phone, BDO, and Cherifer; and co-sponsored by Petron, Chevrolet, and Cebu Pacific.
Follow and immerse yourselves in Atom’s latest adventures on Facebook and Instagram: @adventureyourwayph, and Twitter: @axnaywph. Let yourselves be heard and leave us a shoutout using the hashtag #AXNAdventureYourWay.
