Specialized – a bicycle brand made for riders, by riders – gears up for its store’s grand opening today at the SM by the Bay at the Mall of Asia Complex in Pasay City.
Considered to be a biker’s haven, SM by the Bay is the perfect location for the first of three Specialized concept stores to open, with Pasig and Maginhawa St. in Quezon City completing the new stores for 2018.
“We want to serve the riders where they are, and at the same time make it convenient for them to get that one-stop bike shop experience,” said Ritchie Santayana, Customer Development director of Gruppo Innovare Corp., referring to the choice of locations for the three stores. All three are known to be bike-friendly areas in the metropolis, and more stores are set to come throughout the country over the next few years.
