ONE Championship (ONE) has announced its partnership with Grab, the leading O2O mobile platform in Southeast Asia, to celebrate Everyday Champions among Grab’s driver-partners.
The partnership will be rolled out in Indonesia and the Philippines. Grab and ONE Championship found strong common ground and synergy to celebrate champions outside of the ring and reward Grab driver-partners who are the Everyday Champions on the roads.
This long-term partnership with ONE Championship is an extension of Grab’s Better 365 commitment to make a difference to the personal lives of their driver-partners beyond just income-earning opportunities. Grab champion driver-partners can enjoy the following initiatives and benefits:
– Champion Driver-Partners in the spotlight: As recognition of their tremendous efforts and hard work, Grab will identify and crown the Everyday Champions among its driver-partners, with the aim of sharing their inspiring stories to everyone.
– Exclusive access to Grab Champions Arena: Grab champion driver-partners will get to attend the ONE Championship fight matches as VVIPs, which includes backstage access, facetime with ONE athletes and exclusive rights to the Super Fan area where they get the most visibility of athletes making their way to the ring.
– Kudos from passengers: Grab driver-partners are always on during all occasions, including festive seasons, simply to bring passengers safely and seamlessly from one point to another.
– Champions rallying for a good cause: Grab and our driver-partners in Indonesia and Philippines, together with ONE athletes, will rally consumers to raise funds for a regeneration project in the community they hail from.
“ONE Championship has chosen to partner with Grab, the everyday super app of Southeast Asia. It is important for our organization to continue to forge long-term strategic partnerships with brands that understand our vision. We believe in what Grab is doing for their driver and passenger community, making high-quality transport easier and more accessible to all,” said Hari Vijayarajan, Chief Commercial Officer, ASEAN of ONE Championship.
“Our partnership with ONE Championship is special because it celebrates the winning spirits of our fighters on the roads – our everyday Grab driver-partners. As we move towards becoming the everyday super app for Filipinos, we acknowledge the hard work our driver-partners have put in helping serve the daily transportation needs of Filipinos and winning their hearts and minds through their quality service,” said Brian Cu, President of Grab Philippines.
With this partnership, Grab will leverage ONE Championship’s global platform to care for, celebrate, and recognize their Everyday Champions through a series of campaigns and activations designed to bring added value to both Grab driver-partners and passengers.
In addition, ONE Championship will work together with Grab in effecting a broader scale rewards and recognition program for Grab driver-partners, as well as work seamlessly together in community building efforts.
