NO DOUBT, when it comes to beauty, Belo is top of mind—always innovating, always raising the bar.
As the Belo Medical Group enters its 30th year, a new phase of beautiful changes and even more amazing beauty innovations is underway.
The first wave of change is an expansive, more modern Belo clinic that prides itself on being all-Filipino.
The 370-sqm Belo flagship clinic, located at One Bonifacio High Street Mall in BGC, boasts of modern Filipino aesthetics, design, and technology, plus an amazing view of the city.
Drs. Vicki Belo and Hayden Kho collaborated with world-renowned Filipino architecture and design firm Budji + Royal because they wanted a duo who can translate the sensibility of Belo into a space.
According to Budji Layug, everything was designed based on the Belo brand’s unique personality, down to the names.
“There’s the Victoria occasional chair with a beautiful classic silhouette, a Hayden arm chair made from mahogany and velvet, and of course, there’s the Scarlet sofa. Everything was designed to make you feel you belong with Belo,” Layug said.
Royal Pineda, on the other hand, said the inspiration for the Belo BGC clinic is modern Filipino aesthetics because that’s what Belo is all about—proudly Filipino.
“This is the perfect time for Belo to show what they’ve been doing for a long time now—always making themselves better. This is also an opportunity for Budji + Royal to give importance to modern Filipino sensibility by providing a tangible experience every time a person enters the Belo clinic,” said Pineda.
“As Belo enters a new phase in its journey to reach its vision to make the Philippines the world’s beauty destination, we proudly present to you not just one, but three new clinics,” said Dr. Belo.
“A fresh new face will represent this new phase, the country’s next big star who will be playing the iconic superhero role of Darna, Jane de Leon.”
De Leon, whose star only continues to rise, represents the beginning of a fresh and futureproof Belo—and its constant evolution to better serve the needs of their patients.
Bele Medical Group remains to be on top of its game being the only Aesthetic clinic partner of the Department of Tourism.
As part of Belo’s goal to move into the future, they are making strides in the technological space. Among these innovations are: a glass skin filter available on Facebook and Instagram, a brand-new website and app for effortless appointment booking, a new e-commerce experience with Belo Shop, and a seamless patient check-in experience with the Belo AIQ (Aesthetic Interest Questionnaire).
The star-studded Belo BGC grand launch was attended by the likes of Alden Richards, Rhian Ramos, Lucy Torres-Gomez, Jinkee Pacquiao, Iza Calzado, Lucy Torres-Gomez, Georgina Wilson, Maymay Entrata, Manila Mayor Isko Moreno Domagoso, and more.
