PARIS (AFP) – The Tour de France is not only a French monument, but also the economic heartbeat of professional cycling itself and analysts fear heavy consequences if the coronavirus crisis forces its cancellation.
An announcement is expected this week on either a postponement or an outright cancellation of the 21-day extravaganza that is currently scheduled to start in Nice on June 27.
The “Grande Boucle”, as the Tour is known in France, is the central economic pillar which supports the 22 professional teams on the roster for 2020.
“Cancellation opens the door to a possible economic meltdown in the cycling sector,” says Jean-Francois Mignot of the French National Centre for Scientific Research, who has written the book “A History of the Tour de France”.
Maintaining the original dates looks almost impossible following French President Emmanuel Macron’s announcement on Monday that public events with large crowds were banned until at least mid-July.
France has been under lockdown since March 17, and nearly 15,000 people have died from coronavirus in the country.
Usually, up to 12 million fans line the roads as the Tour makes its way through the French countryside and towns and cities for three weeks every summer.
“It’s as simple as this. If the Tour does not take place, teams could disappear, riders and staff alike would find themselves unemployed,” said Marc Madiot, the chief of top French outfit Groupama-FDJ.
His team budget is estimated at 20 million euros ($21.8 million) per year and is bankrolled by the state lottery and an insurance company.
– Tour rolls on advertising revenue –
Tour de France organisers Amaury Sport Organisation (ASO) paid 2.3 million euros in total prize money on the 2019 edition, won by Ineos’ Colombian rider Egan Bernal who picked up a cheque for 500,000 euros.
The Tour rakes in revenue but the giant cost of staging the event, featuring logistics that are as spectacular as any mountainside showdown on two wheels, eat into the margins of all road races.
Sponsors are paying hard cash for the daily hours-long television coverage and even the smallest teams can get involved in a breakaway and hence command screen time.
There are ceremonies every day on the Tour de France for all kinds of prizes — sprinting, climbing, attacking, young riders — where sponsors’ names are prominent.
