After calling off its main cycling festival early this year following the global outbreak of the COVID-19 pandemic, Pru Life UK decided to hold a virtual ride instead this coming November.
Cycling enthusiasts can join the PRURide Virtual Challenge through its health management app called Pulse and register to become part of the Cycling-PRURider Community.
“From the physical, ginawa na namin sa virtual. I definitely realized that you can also do so much when you go virtual in trying to mimic the physical,” said Allan Tumbaga, PRU Life UK vice president and chief customer marketing officer.
The PRU Life executive said in Tuesday’s Philippine Sportswriters Association (PSA) online Forum that the recent staging of the My Prudential RideLondon is the model PRURide will be trying to adopt when it hosts its own cycling event.
The RideLondon event was the virtual edition of the world’s biggest cycling festival held last August 15-23 after the original one-day bike event was likewise cancelled due to the worldwide health crisis. It attracted around 11,000 participants composed of professional and recreational cyclist from around 70 countries worldwide.
“Yun ang inspiration namin para dito. It (RideLondon) had to be cancelled, but what they did was they went virtual as well. So yun ang naging substitute, yung physical ride ginawa nilang virtual,” added Tumbaga, who was joined in the session by Kahlil Robles, PRU Life UK assistant vice president, brand and advertising-marketing.
PRU Life UK employees Ryan Benguelo, Nelsi Rabe, Ryan Lamayo, and Marvin Pacis were among the finishers in this year’s RideLondon virtual race.
Still, one of the country’s top cycling organizers remains hopeful it will be able to hold the regular PRURide PH event physically by next year.
Until it was cancelled last March, the event offers a UCI 2.2 Stage Races, a three-day challenge accredited by the world governing body Union Cycliste Internationale (UCI), where participants could earn points and clinch berths in bigger international competitions such as the Olympics.
