BY NESTOR CUARTERO
JUST A THOUGHT: The magic is inside you. There ain’t no crystal ball. – Dolly Parton
K LANG ÝAN: When a handsome, big male star from South Korea tells you this, does it make a difference?
Of course, it does, especially since the line opens up to a whole new world, a wonderful partnership not only between Smart Communications and the Korean idol, but also between Smart and leading pan-regional streaming service Viu.
On a rosier picture, this means that K-Entertainment is now more readily accessible to Filipinos with free Viu Premium subscription.
SUPERSTAR: Park Seo Jun, the Korean superstar, has been signed to launch GIGA K-Video in a multimedia campaign.
Smart GIGA K-Video is the first-ever prepaid data pack in the Smart Giga family that comes with a Viu Premium subscription. It has made it simpler and easier for Filipinos to enjoy the latest Korean content with unlimited downloads.
Thus says Jane Basas, Senior Vice President and Head of Consumer Wireless Business.
EASIER ACCESS: In his TV commercial, Park Seo Jun says “K-Lang Yan,” a wordplay suggesting things will be fine. He says Korean shows bring delight to viewers by enabling them to immerse in an alternative reality.
Park Seo Jun said, “I am thankful for this opportunity to encourage more Filipinos to discover and enjoy more Korean content and to take a breather from these uncertain times.”
Park Seo Jun is known to local viewers as the male lead in hit K-dramas like “She Was Pretty” and “What’s Wrong with Secretary Kim.”
His shows are frequently top titles on Viu Philippines.
