IT helps people to remember simple basic rules when they are expressed in simple, direct statements like “Mask. Hugas. Iwas.”
When the government began the gradual process of reviving the economy early in October, it was joined by the private sector with an “Ingat Angat Tayong Lahat Campaign” featuring competing brands side by side in commercials to encourage people to start eating out and shop around, but always observing minimum health and safety protocols.
Several government officials joined in the launching of the campaign, including presidential spokesman Harry Roque who noted that the government had already launched its “Ingat Buhay para sa Hanapbuhay” with similar goals. He added that President Duterte had just appeared in a commercial to promote the message “Mask. Hugas. Iwas.”
This week, the Health Professionals Alliance against COVID-19 (HPAAC) launched its “APAT Dapat” campaign – with APAT standing for good Air circulation in meeting rooms, Physical distancing, Always wear a face mask, and Time for meetings limited to 30 minutes or less during the holiday season.