MILO® Philippines has extended its partnership with Jamie Lim, coach Rio de la Cruz, and Japoy Lizardo knowing they have what it takes to inspire the next generation of young athletes to persevere in their own journeys.
Being the daughter of PBA great Samboy Lim and growing up in a family of athletes, it seemed destined for Jamie to become a star karateka.
However, from an early age, both her father and mother – who is also a seasoned lawyer – taught Jamie the importance of choosing her own path and instilled in her the belief that she can always be more than your stereotypical jock.
Choosing to not limit herself, Jamie decided to pursue goals in both sports and academics.
The journey was not without its challenges as she had to learn how to balance the many responsibilities she had as a student while keeping up with the discipline of an athlete.
“I remember, in my preparation for the SEA Games back in 2019, I only had 5 months of real training as I was already in the last months of my senior year. On top of that, I was out of karate for 4 years so training was twice as rigorous. Although it was difficult, I was able to power through it because I knew that the stakes were also high,” shared Jamie.
Other sports personalities whose contracts were extended were running coach Rio dela Cruz and taekwondo coach Japoy Lizardo.
Today Lim is focused on furthering her studies in London while awaiting for the start of training for the next SEA Games in 2023.
“Coming from being a part of MILO® AAK and now with my extended partnership with the MILO® family, I hope to inspire kids who are faced by the same barriers as mine to be brave in breaking out of those stereotypes and in paving their own paths. Their time to prove themselves will come,” added Jaime.
Running through life’s obstacles
Before coach Rio became an international marathoner and one of the top running coaches in the country, his road to success was paved from humble beginnings. Coming from a big family that struggled in putting food on the table, Coach Rio sorely lacked the financial support that most young runners his age needed to
“One time when I was in elementary school, there was a trial race that I really wanted to join. Ang kaso sabi ng coach ko noon, hindi ka pa ready – pero makulit ako. I still showed up during the competition day and patiently waited. Buti na lang, one athlete didn’t show up so my coach gave me a chance. I proved to him that I deserved it by winning it all,” shared Coach Rio. That win opened the doors for Coach Rio’s future success in the sport.
“Time management and determination were key for me. Even when I was young, my life was all about school and training. I knew what I wanted and I was focused on my goal despite knowing that it would come with a lot of sacrifices,” emphasized Coach Rio.
Japoy started his journey in sports at a MILO® Sports Program. At just 12 years old and being known as the teenage heartthrob whose face was on every MILO® pack, Japoy recognized the responsibility he had as thousands of other kids were aspiring to be just like him. This became an important driving factor for Japoy to pursige in succeeding in Taekwondo.
Since he wasn’t as tall or built as other athletes his age, he struggled to put on the required weight for his category but he persevered and worked twice as hard in developing his techniques. He turned his height and weight into an advantage that allowed him to create his signature “Spinning Kick” move that earned him the nickname “The Spinning Kick of Asia”.
Now at 36 and a professional coach himself, Japoy uses this experience in shaping the next generation of strong-willed athletes and giving them a platform to become an inspiration for the generation after them. In this extension of his partnership with MILO®, Japoy also aims to share this with more kids nationwide. “Although not all athletes are born gifted in a sport, they are molded through the years with experience and the right pagpupursige to succeed. That’s how strong athletes are created,” said Japoy.
