LOS ANGELES (AFP) – Bronny James, the eldest son of NBA superstar LeBron James, is among five amateur basketball players to have signed endorsement deals with Nike, the sports apparel company announced Monday.
The younger James, who turned 18 last Thursday, is a guard at Sierra Canyon High School near Los Angeles while his father is the 37-year-old four-time NBA champion playmaker for the Los Angeles Lakers.
Bronny James has already become part of Nike’s marketing for its newest sneaker, the Nike LeBron 20.
No financial terms for the deals were revealed.
LeBron James signed a lifetime Nike deal in 2015 after working with the shoemaker since his own days as an 18-year-old prep prospect.
James has said he one day hopes to play alongside his son in the NBA.
Bronny James inked an NIL deal — for name, image and likeness rights — along with four other young basketball guards.
