Exactly 2 years after the launch of Vivamax, Viva is launching another steaming platform in VivaPrime.
Available to audiences worldwide starting Jan. 29, VivaPrime allows subscribers access to the best movies, series, game shows, concerts and more.
Vincent del Rosario, Vivamax and VivaPrime president said, “It’s all about us reaching out to a bigger audience. Under Vivamax kasi, we serve edgier, sexy material. On VivaPrime, it’s more general entertainment. It’s for everyone. Kahit kids.”
Assured Vincent, “Actually, mas maraming titles dito na available. Subscribers will be treated to a huge array of content under VivaPrime. Just to give you an idea, it already has 70 titles just this year alone.”
“What’s more, it is an AVOD model. That is to say, it is a streaming site that allows you to watch with or without the ads so, that’s another choice for subscribers,” added Valerie del Rosario, Content Creation and Executive Producer.
Both are confident of VivaPrime’s success as based on growing patronage of Vivamax.
In just two years, the mostly adult entertainment platform has established a solid niche, going on to earn subscribers from all over the globe.
The secret to its success?
“Consistency,” said Vincent.
“There’s demand na eh so, what we do is serve that demand by creating 1 new movie every week. By doing that, it becomes a habit for subscribers to check it out regularly for the latest releases.”
Currently, Vivamax boasts of having close to 6 million registered subs worldwide.
It has also helped the film industry big time, allowing a huge swathe of talents including tons of new directors and actors to exercise their creativity.
“It goes without saying na nabigyan ng plataporma ng trabaho ang marami sa atin sa industriya na naapektuhan ng pandemya” said Vincent. “Siyempre, that could only be a good thing.”
Their goal?
“To be a brand recognized worldwide for quality digital entertainment that is purely Filipino.”
VivaPrime subscription costs 49 pesos only. To enjoy it ad-free, just pay 99 pesos a month.
