They are far from being as recognized globally as the Kardashians but they’re more lovable, engaging, and inspirational.
Talking about Team Kramer — Doug, Cheska and their kids Kendra, Scarlett, and Gavin.
The picture of a perfect family, the Kramers have since busted out of social media to become in-demand endorsers.
Just recently, Mr. DIY, the country’s favorite one-stop-shop for family and home improvemen products introduced Team Kramer as its new brand ambassadors.
“We are fortunate and excited to welcome a family that embodies what MR.DIY stands for: Positivity, shared experiences, growth, hard work, respect and love. These are the values that we share with the Kramer family,” said MR.DIY Philippines CEO Roselle Andaya.
The Kramers are as happy with the opportunity.
“We love our team up with Mr. DIY because we are huge fans,” said Doug. “It is our go-to place for our home improvement needs.”
Added Cheska, “It has everything for everyone just like what they say in their latest campaign: ‘Meron DIYan!.’”
Andaya related, “MR. DIY is not just a store. It is an embodiment of values and aspirations. When we say MR.DIY, we talk about improving family life by enhancing homes. About nurturing our familial bonds and fostering a loving environment within our households.”
The Meron DIYan campaign underscores MR.DIY’s goal of providing families with their everyday home and lifestyle needs.
All that said, the brand remains committed to its “Always Low Prices” motto, offering a variety of products and essentials that aim to meet the daily needs and demands of its consumers.
Andaya also added that affordability and quality of products are not opposites, and that everyone should expect to get value for money without compromise on the products that will be part of their homes.
According to Mark Charles Salecina, Senior Marketing Manager of MR.DIY Philippines, the campaign puts the focus of the company on families.
“We always put families at the core of our services, and we strive to grow closer to more families by opening more stores, to make them feel that there’s always a MR.DIY store near them, ready to meet their everyday needs with quality products, at always low prices, that every family member can enjoy.”
MR.DIY has now over 370 stores nationwide and growing. For more information, visit MR.DIY’s official website or follow /mrdiyPH on Facebook, and @mrdiy.philippines on Instagram and Tiktok.
