Popular personalities Zanjoe Marudo, Herlene Budol and Basel Manadil were among those who joined Ginebra San Miguel Inc. (GSMI) in marking World Gin Day (WGD), recently at The Westin Manila in Ortigas.
Zanjoe was quite excited about it.
“Batangueño tayo at laking Ginebra,” he said.
The actor likes the cool and refreshing gin experience to punctuate his day.
Herlene likes it that gin is versatile.
She said, “Dati na kasi talagang favorite ito nang barkada namin, dahil nga suwabe at pwedeng itimpla with almost everything, from simple kalamansi to the more complicated mixes.”
Basel, known to most as The Hungry Syrian, loves GSM Premium Gin, a distilled gin made with natural ingredients and fine botanicals.
GSMI first brought the first WGD festivities to the Asia Pacific region back in 2014.
Today, gin enthusiasts look forward to GSMI’s month-long activities relating to WGD, which not only celebrate gin’s enduring influence on our drinking culture but also its role in celebrations, fiestas, gatherings, and everyday triumphs.
“We join gin enthusiasts worldwide in celebrating World Gin Day. As pioneers of this event in our country, we aspire to ignite the spirit of greater appreciation for more Filipinos to know gin’s outstanding qualities, as it is a drink that is ‘Cool, Clear, and Versatile,’” says GSMI Marketing Manager Ron Molina.
Zanjoe, Basel, and Herlene will also be present at various events of GSMI during the “Gin Is In” celebrations.
“We are proud to say that they truly embody the best qualities of gin: Zanjoe is ‘Cool like Gin Is In.’ Basel is ‘Clear like Gin Is In,’ and Herlene is ‘Versatile like Gin Is In,’” Molina added.
One of the highlights of the WGD event is the presence of three mixologists who are scholar-graduates of the Ginebra San Miguel Bar Academy, a partnership with the Technical Education and Skills Development Authority (TESDA) that gives Filipinos a chance to change their lives through education – training students in bartending, flairtending, and basic entrepreneurship.
With the goal of producing globally-competitive and job-ready graduates, while elevating the quality of the bartending profession in the process, the GSM Bar Academy is proud to say that it has produced an astounding 100% immediate employability for all its graduates in 2022.
At the launch, three graduates of the GSM Bar Academy – Jhyrus Denver A. Domingo, Angela Felarca, and JP Peñaflor – who are all employed in top bars in Metro Manila, showcased their mixology skills in a friendly competition with the theme, “Gin Is In.”
Also part of this year’s WGD celebration will be the launch of the second season of G-MIX Nation Online Series, hosted by Luis Manzano, which will be shown for the first time and will feature new cocktail recipes.
To ensure gin enthusiasts across the country can partake in the “Gin Is In” festivity, GSMI will also host mini events in around 50 bars nationwide, including those in Pampanga, Naga, Cebu, and Cagayan De Oro. To sustain the momentum of the “Gin Is In,” there will be various activities in hundreds on-premise outlets from July to December.
