Internet sensation Jeraldine Blackman is apt to cover more ground, having just signed as endorser of leading beauty and wellness brand Beautéderm.
She admitted to have been surprised when Beautéderm’s Rhea Tan called her seemingly out of the blue one fine day.
“Ate Rhea contacted me and she said she’s been following me (on social media) for a long time already. I was very surprised. I had no idea that a well-known businesswoman knows me,” she shared.
The two quickly bonded.
“We kinda like speak the same language. We’re both Ilocanas,” Jeraldine related.
Rhea agreed, intimating it is among many factors that ultimately made her want to have Jeraldine join the growing Beautéderm family.
“Apart from the fact that we’re both Ilocanas, we share the same love for family, and we both honor our roots. Jeraldine is an inspiration especially to women. She’s authentic,” Rhea said.
“Jeraldine marks Beautéderm’s 15th anniversary. She’s the perfect influencer to do it. But it’s just the beginning. We will announce more surprises soon as part of this big milestone. We thank our consumers for their loyalty and support,” the skincare executive added.
Expressing her admiration for the business magnate, Jeraldine said, “I really admire Ate Rhea as an entrepreneur. Look at her. She’s so successful yet so humble. I know her brand is a well-loved brand here in the Philippines, and I am so excited to make content endorsing the three new products.”
Rhea launched three new products with Jeraldine as official endorser on May 22.
These include the Cristaux Retinol Serum, Cristaux Zerum Hydra-Beauty, and Cristaux Vitamin C Serum, which are now available at Shopee, TikTok, Lazada, and Beautéderm stores nationwide.
The Filipina influencer will also endorse other Beautéderm whitening and anti-aging products.
The brand also announced it is now the official skincare partner of the Bb. Pilipinas organization.
