The 7th Eddys (Entertainment Editors’ Choice) is celebrating the best in local cinema by honoring actors who played a crucial role in reviving cinema attendance following challenges brought on by the pandemic.
To this end, it will present the Box Office Heroes Award to the lead stars of last year’s highest-grossing films.
“Each of the films cited in this year’s Box Office Hero award has earned more than 100 million pesos at the box office,” said SPEEd (Society of Philippine Entertainment Editors) president Salve Asis.
“The figures they produced are more than enough to inspire the industry to continue producing films that are both commercially viable and artistically impactful,” she added.
Initially announced in February, the Box Office Heroes special award will be given to Dingdong Dantes, Marian Rivera, Piolo Pascual, Alden Richards, Julia Montes, and Kathryn Bernardo.
Dingdong and Marian are recognized for their 49th Metro Manila Film Festival (MMFF) entry “Rewind,” currently the highest-grossing local film of all time.
Alden and Julia will receive the accolade for their film “Five Breakups and A Romance.”
Another Eddys Box Office Hero is Kathryn, who captivated the public in her unconventional role in “A Very Good Girl.”
Piolo will be honored for his role in “Mallari,” the 49th MMFF’s second box office winner. The horror film by Mentorque Productions earned 225 million pesos commercially.
The Box Office Hero award will be given out during The 7th Eddys Awards Night happening on July 7, 7pm, at the Ceremonial Hall of the Marriott Grand Ballroom at Newport World Resorts in Pasay City.
The awards show will be broadcast on a delayed telecast on ALLTV on July 14, 10pm.
