BARANGAY LS 97.1, the flagship FM station of GMA Network, goes from strength to strength after grabbing the lead in morning primetime (6 a.m. to 12nn) ratings based on data from Nielsen Media Research.
Morning primetime is a significant day part for radio where listening levels are highest.
According to the latest survey results covering July to September 2016, Barangay LS posted an average total week (Monday to Sunday) audience share of 24.7 percent on morning primetime, ahead of DWRR’s 24.1 percent and DZMB’s 21.1 percent.
Similarly on weekdays (Monday to Friday), Barangay LS kept its lead with an audience share of 25 percent, besting DWRR’s 23.1 percent and DZMB’s 21.4 percent.
Driving Barangay LS FM’s noteworthy performance in the morning are “Potpot & Friends Nationwide,” wherein hosts Papa Jepoy and Papa Marco engage in hilarious conversations with listeners from across the country, weekdays 8 to 9 a.m.; “RadyoNobela,” which tackles various stories as drama features with host Papa Dudut, airing weekdays from 9 to 11a.m.; and “Barangay Showbiz” with Papa Baldo and Chiko dishing out showbiz news and human interest stories every Saturday, 8 to 9 a.m.
Mornings are also more fun in Barangay LS with Papa Baldo’s “All Star Request,” airing 9 to 11 a.m. every Saturday; Mama Belle’s “The Big 10,” every Saturday 11 to 12nn; and Papa Jepoy’s “Old Time Good Time,” every Sunday from 6 to 9 a.m. – with each program garnering strong audience shares as well.