More Filipinos nationwide tuned in to ABS-CBN to watch the most beautiful women from all over the world compete in the 65th Miss Universe pageant, as the Kapamilya network’s live telecast and special coverage of the fared well in national TV ratings.
More viewers watched the ‘most beautiful day in the universe’ in the Kapamilya network as the coverage hit a national TV rating of 27.4%, or ten points higher than GMA’s telecast, which only registered 17%, according to data from Kantar Media.
Viewers in Mega Manila and Metro Manila also followed the journey of Miss Universe-Philippines Maxine Medina, who made it to the top 6, on ABS-CBN. The Kapamilya network recorded a TV rating of 28.2% versus GMA’s 23.7% in Mega Manila, while it hit 30.8% versus GMA’s 19.4% in Metro Manila.
After the pageant and coronation of the newest Miss Universe Iris Mittenaere of France, Gretchen Fullido pumped up the pageant fans as she immediately gave a recap of the competition event at the SM Mall of Asia Arena in the news program “News Patrol,” which got a national TV rating of 20.2%, compared to GMAs 17.2%.
Right after “News Patrol,” Dyan Castillejo kept viewers in the loop in a live coverage of the first press conference of the newly hailed Miss Universe on DZMM TeleRadyo.
Since the announcement of the Philippines as this year’s host of the Miss Universe competition, ABS-CBN has brought to Filipinos the latest news on the competition.