GMA News and Public Affairs again proved that it is the Filipinos’ most preferred news source especially during events of national significance with its special coverage of President Ferdinand “Bongbong” Marcos, Jr.’s first-ever State of the Nation Address (SONA) dominating on air and online.
Simulcast on GMA and GTV, “State of the Nation Address 2022” tallied a combined people rating of 10.2 percent in Urban Philippines based on Nielsen Philippines’ TV audience measurement overnight data for July 25. This translates to a combined people audience share of 57.2 percent.
GMA’s special coverage was way ahead of its counterparts with both TV5’s “PBBM: Ang Unang SONA” and A2Z / Kapamilya Channel’s “SONA 2022” only getting 1.3 percent people rating each.
Online, the SONA 2022 livestream on www.gmanews.tv as well as on GMA News and Public Affairs’ YouTube, Facebook, TikTok, and Twitter accounts were the preferred choice of netizens.
GMA News generated 9.3 million views on Facebook and 3.6 million views on YouTube according to data from Tubular Labs.
“State of the Nation Address 2022” was anchored by Pia Arcangel and Atom Araullo and commenced with “Unang Hirit’s” Unang Balita providing viewers an overview of PBBM’s first-ever addresses to the nation.
The coverage once again saw the synergy of GMA News and Public Affairs, GMA Regional TV, Super Radyo DZBB 594, GMA News Online, and GMA International.
Viewers were able to catch the highlights of the SONA via GMA-7’s flagship newscast “24 Oras” and late-night newscast “Saksi.”
Aside from the simulcast airing of PBBM’s speech on GTV, viewers were kept updated all throughout the day via Dobol B TV, GMA Regional TV News, Balitanghali, Dapat Alam Mo! and State of the Nation.
On radio, GMA Network’s flagship AM radio station Super Radyo DZBB 594khz and its Super Radyo stations nationwide delivered the biggest news and latest information via its “DZBB Special Coverage: State of the Nation Address (SONA) of President Ferdinand Marcos, Jr.”
With stations strategically located all over the Philippines, GMA Regional TV (RTV) kept viewers in the regions updated via its award-winning local newscasts.
GMA Regional TV’s coverage as well as up-to-the-minute reportage of events in the regions related to PBBM’s SONA were also live streamed via GMA Regional TV’s website www.gmaregionaltv.com, its social media accounts, and all social media platforms of GMA Regional TV newscasts and programs.
The “State of the Nation Address 2022,” was simulcast on GMA Network’s international channels GMA Pinoy TV and GMA News TV where Kapuso abroad were able to watch real-time.
Highlights of the SONA were also available on GMA Pinoy TV’s Facebook and Tiktok accounts.
