With its compelling storyline, powerhouse cast, and impressive visuals, “Lolong” is living up to its description as this year’s biggest adventure-serye on Philippine primetime.
Since its pilot airing last July 4, the Ruru Madrid-starrer has maintained its slot as the preferred show on its time slot, posting double-digit ratings every night.
Based on Nielsen Philippines’ National Urban TV Audience Measurement data for July 4 to 22 (with July 18 to 22 based on overnight ratings), “Lolong,” which airs on both GMA and GTV on weeknights, recorded a combined average people rating of 16.2 percent.
Moreover, last week (July 18-22), “Lolong” widened its lead over competition to 3.9 rating points from its second week margin of 2.9 rating points.
Beyond the action-packed scenes, Lolong has earned viewers’ praise for promoting values on family, friendship, and the environment. They have found in Ruru’s character a new hero they can relate to–someone whose love for his family and friends inspires him to be a better person. Just like Lolong, Filipinos will do everything for their loved ones.
Viewers, especially the younger generation, are also encouraged to be heroes in their own capacity.
“Kahit na sino pwede maging bayani basta may maganda kang nagagawa para sa bayan at para sa pamilya mo,” said Ruru’s character in the series.
In real life, Ruru is grateful for the overwhelming support of viewers on his show. “Nakatataba po ng puso ang mainit na pagtanggap ng mga manunood sa Lolong. Lubos po ang pasasalamat naming mga bumubuo ng programa sa ating mga Kapuso. Sana po ay samahan ninyo si Lolong sa mga susunod pang linggo dahil simula pa lang ito ng mga malalaking tagpo na mapapanood ninyo at ng mga rebelasyong malalantad sa pagkatao hindi lang ni Lolong pero ng iba pang karakter sa Tumahan,” said the Kapuso Action-Drama Prince.
Meanwhile, the “Lolong” filter has also been making waves on social media. Netizens continue to share on their Facebook and Instagram accounts, their video of trying out the said feature.
Developed by NMI Creatives in partnership with the GMA Public Affairs Social Media team, the “Lolong” filter lets a person turn into a crocodile like Dakila by facing the screen.
Netizens who use the filter can have the chance to get featured on their GMA Public Affairs’ social media accounts, as well as the chance for a virtual meet and greet with the cast. All they have to do is to tag @gmapublicaffairs in their videos.
In addition to the TV and online experience, “Lolong” is also set to conquer the road as it beefs up for a nationwide road tour beginning next week.
“Lolong” stars and its popular crocodile character, Dakila, will visit key cities in Mega Manila and select provinces in Luzon, Visayas, and Mindanao.
Viewers should also look forward to a raffle promo wherein they have a chance to win cash prizes.
“Lolong” also stars Shaira Diaz, Paul Salas, Malou De Guzman, Ian de Leon, DJ Durano, Mikoy Morales, and Maui Taylor.
“Lolong” airs weeknights 8 pm on GMA and 9:45 pm on GTV.
Kapuso abroad can catch it as well via GMA Pinoy TV. Online, Lolong is live streamed on the social media platforms of GMA Public Affairs.
