Blvck Entertainment continues to strengthen its roster of talents signing Jayson Luzadas, more popularly known as Boss Toyo.
To those not in the know, Boss Toyo is a social media content creator and influencer with thousands of followers.
He is most known for his online show is “Pinoy Pawn Stars,” where he features rare entertainment memorabilias.
So what is he doing with Blvck Entertainment?
Well, he is reinventing himself as a rap artist.
His being friends with other Hip-hop artists like Flow G, Honcho and King Badger inspired him to be one.
“Matagal ko nang pinangarap ito,” he told us. “Mahilig ako sa rap. Na-influence ako ng mga kaibigan ko like Flow G.”
Part of Boss Toyo’s advocacy is to spread love, peace, happiness.
It is as such that he visits different barangays in Metro Manila to give people entertainment and surprises.
“As a rap artist, ganun din ang gusto kong gawin, good vibes lang, para lahat masaya,” Boss Toyo said.
Because of his rising popularity, Blvck Entertainment heads Engineers Louie and Grace Cristobal thought it best to sign him up.
Grace said, “We believe in Boss Toyo’s artistry. We are positive that he will attain popularity as a rap artist.”
“Rap Lord” his latest single, is his first to be released under Blvck Music.
The song, written by Engr. Louie Cristobal and Romel Afable with JG Beats as Beat Producer is quite catchy.
The music video, directed by Edrex Sanchez, is now available on YouTube.
