White Castle Whiskey has picked Angelie “Pench” Andanar as their new calendar girl.
This decision marks a significant shift in the portrayal of beauty, especially in the Philippines.
Tattoos have often been viewed with skepticism around these parts, and White Castle Whiskey’s partnership with the tattooed 26-year-old Kapampangan model highlights their stand relating inclusivity and the celebration of diverse forms of beauty.
By choosing Pench, they are not only embracing her individuality but also sending a powerful message that beauty transcends conventional standards.
She is not the first.
White Castle Whiskey, from Destileria Limtuaco & Co., Inc., the Philippines’ oldest distillery, has long been championing diversity and inclusivity in its marketing strategies, moving away from traditional imagery in their calendars, embracing a diverse array of personalities.
Notable examples include vlogger Ninong Ry, known for his charismatic and unconventional online presence; and Ria Atayde, who promotes body positivity, challenging traditional beauty standards and encouraging a more inclusive view of beauty.
Then there’s Sassa Gurl, their very first LGBTQIA+ personality.
This not only highlights the brand’s openness to diverse representations but also resonates with a broader audience, acknowledging and celebrating the LGBTQIA+ community in a public and influential platform.
Their decision to feature Pench in their new calendar for 2024 aligns with their history of innovation and breaking boundaries.
The brand, which has been an outlet for inclusivity since 2020, is making a significant cultural impact with this campaign. It’s a celebration of self-expression as an art form, challenging the stigma around tattooed individuals and conveying that tattoos are a form of art and personal expression.
Pench kicked off her modeling career in 2006 and gained notable recognition as FHM Philippines’ Girlfriend Of The Month in May 2010.
Pench’s resilience and dedication to her craft are as remarkable as her advocacy against tattoo discrimination in the Philippines.
Her extensive body tattoos are not just adornments; they are a statement of her individuality and a challenge to societal norms.
Her influence extends to Alua, a platform where she shares exclusive content with her audience.
