GMA Network, in partnership with Jungo TV, is to launch Hallypop, the first-ever digital channel in the Philippines focusing on Asian pop culture.
It will debut this Sunday, Sept. 20, with top-rating South Korean variety show “Running Man” featuring Korean heartthrob Park Bo-gum and Korean group BTS.
In “Hallystage,” witness the concerts of Grammy-award winning performers U2 and Beyoncé.
It will be followed by “Music Bank” and “StarGazeMuzik” featuring high quality music videos produced out of Asia, in particular South Korea, Japan, Taiwan and Hong Kong.
K-pop royalty and starmaker Park Jin-young or JYP hosts the musical talk show “JYP’s Party People.”
Completing the list is talk show “Sidewalk Talk” followed by reality TV competition show “K-Pop Star.”
GMA Network Chairman and CEO Felipe L. Gozon shared his excitement on the network’s partnership with Jungo TV.
“We are grateful to Jungo TV and Mr. Chung for entrusting us with their channel and content to be the first here in the Philippines to distribute their content,” he said.
First Vice President for Program Management Jose Mari R. Abacan aims to widen GMA’s library of content via Hallypop.
He related, “We have the heart of fans and that’s going to be seen in the way we program Hallypop. A lot of people are looking forward to that Hallyu (Korean Wave) content. Having another channel that could actually focus on having certain materials like variety shows, K-pop, and reality shows, it can complement what we have started for the Heart of Asia so I’m excited about it because we have a lot of things to learn from these Asian contents.”
“Hallypop represents a new and exciting direction in the reimagined world of Asian entertainment,” said Jungo TV CEO and co-founder George Chung. “We are excited to expand on Hallypop’s success in the United States and honored to be partnered with GMA, led by the vision and leadership of Mr. Gozon, that allows us to bring top-tier Korean and Asian pop culture entertainment to the best and most loyal fans in the world.”
