Apple Inc. unveiled an iPhone 7 with high-resolution cameras and no headphone jack at its annual launch event Wednesday, though the biggest surprise was the debut of a three-decade-old Nintendo game franchise, Super Mario Bros, on the smartphone.
While shares of Apple barely budged, Nintendo’s US-listed shares jumped 29 pct on investors’ hopes that Super Mario would be another mobile gaming hit for the Japanese company akin to the wildly popular Pokemon Go.
Much of the presentation headed by Chief Executive Officer Tim Cook was devoted to technical details of photography, wireless earphones, games from Nintendo, and a new version of Apple watch – with fitness features.
The world’s best-known technology company said the iPhone 7 would have one, zooming 12-megapixel camera. Starting at $649, it is the same price as the 6S predecessor. The larger 7 ‘Plus’ edition, starting at $769, would feature two cameras, including a telephoto lens. (Reuters)